It’s almost impossible to get the traction you want as a business owner if you don’t have a website that runs well while also giving the algorithm what it wants. If you’re not staying on top of your site’s inner workings, or how it appeals to what the search engines are looking for, it can be a challenge to reach the top of relevant search engine results pages (SERPs) for visibility and traffic.
Your on-page search engine optimization (SEO) is the process of trying to make the most of your site’s webpages by improving their content as well as the HTML source code. But it’s not always apparent what those improvements need to be. That’s where an on-page SEO audit comes in handy.
Read on to learn about what’s involved in an on-page SEO audit and how it can be greatly beneficial to your site.
What to know about an on-page SEO audit
You probably hear the word “audit” and chills go up your spine. Luckily, this type of audit has nothing to do with your finances. An on-page SEO audit analyzes the individual webpages on your site to determine how well they align with the algorithm’s criteria and where there are issues that need to be addressed.
An on-page SEO audit will look at a wide variety of page aspects, including:
- Content quality
- Keyword density and placement
- Title tags and meta descriptions (keyword inclusion, length, accuracy)
- URL structure
- Internal linking
- Mobile-friendliness
The audit uses a measurement scale of 0-100 to score each page’s optimization. Even though you always want to aim for 100, anything above a 90 is considered fully optimized.
How an on-page SEO audit can help you get the most out of your website
Now that you know what an on-page SEO audit includes, let’s dive into the benefits it can bring to your website.
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Find the gaps.
It’s hard to pinpoint every opportunity for optimization, especially if you don’t know what you’re looking for. With the audit tool, you can catch something that may have slipped through the cracks, such as a call to action (CTA) that should be more engaging or content that was formatted incorrectly.
By seeing what parts of your page need to be improved, you can take the necessary steps to optimize it as much as possible as a way to boost the metrics. For example, if your page isn’t loading as quickly as possible, you can try to condense images or switch the formats.
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Catch issues before they get worse.
There’s no such thing as perfect, and it’s near impossible to have a site with zero issues. But by doing an on-page SEO audit, you can catch a minor issue before it becomes a major one.
For example, if you notice a slight dip in your conversions over the last month, an audit can give you a possible explanation. If you find a broken link, you can swap it out and reduce the risk of losing more conversions. The audit essentially prevents a molehill from becoming a mountain.
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Improve user experience for increased conversions.
The audit doesn’t specifically measure user experience (UX), but it can measure the different aspects that contribute to it, such as content readability and navigation. By prioritizing user experience in your SEO strategy, you’re making sure that every person who visits the site is able to find the information they need while nudging them toward a conversion.
Providing a good user experience not only helps increase conversions, but it also shows the algorithm that you genuinely care about providing value to site visitors, leading to higher rankings and traffic.
Want to attract new patients to your website? BURG+CO. can help you with an on-page SEO audit
If you know that you’re trying to bump up your site’s metrics, but you’re unsure where to start, having an on-page SEO audit done can do a lot of the legwork for you. If you need guidance understanding the analytics and figuring out your next moves, BURG+CO. can be by your side throughout the process.
Our team has years of experience in helping healthcare brands improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help.
Want expert support with your digital marketing? Connect with BURG+CO. today to explore how we can help your healthcare brand grow.