When you think of trends, your mind might jump to the type of fashion that’s currently being modeled by celebrities and content creators. However, we’re not here to talk about the trends of bucket hats and cropped cardigans. We’re going to talk about the digital trends that are making an impact on the healthcare marketing industry.
There are trends across every industry that enable business owners to stay on top of what consumers are gravitating toward. The world of healthcare marketing is no different. While everyone needs healthcare, it’s important that a healthcare facility is able to create marketing campaigns that help people recognize when it’s time to book an appointment.
In this blog post, we’ll explore some digital health market trends that are showing results in the United States. Then we’ll discuss how to stay up to date on what’s making its way to the top.
6 digital trends in the healthcare marketing industry to be aware of
When you’re creating a digital marketing strategy, there are probably some tried-and-true methods that you include. Engaging social media posts and informative blog posts are always effective. However, the trends that lead to click-through rates and conversions go a bit deeper than those.
By using current digital trends in your healthcare marketing strategy, you’re giving your company the best chance of getting the results you’re looking for. You’re giving people what they truly respond to.
Here are six current digital trends in the healthcare marketing industry worth considering in your strategy:
- AI chatbots — Artificial intelligence is only becoming more and more integrated into our everyday lives. Consider using it to your advantage when planning a digital marketing strategy. One way that AI is becoming used in healthcare marketing is through chatbots. Users get the option to ask questions and learn basic information on your website in real time, and you can personalize their experience. By showcasing your value through immediate answers, you increase the chance of a conversion.
- Preference for video content — It’s no secret that video content has become more prevalent over the years. It has now become one of the most effective types of content that boosts engagement and conversions. More than 90% of businesses are using video in their marketing. Try to incorporate video into as much of your strategy as possible — from social media to your website’s homepage — this will grab the attention of a user faster than through written content alone.
- Self-appointment scheduling — Making an appointment with a healthcare provider isn’t always the easiest. It’s not uncommon to be on hold for way too long — only to find out that they can’t get you in for months. For this reason, users are more likely to complete conversions with providers that allow them to make an appointment on their website. They don’t need a middleman. Plus, self-appointment scheduling boosts user experience for greater SEO performance.
- Reputation management — People want the best of the best when it comes to healthcare providers because they need to trust them with their physical, mental and emotional health. One place they are likely to look during the consideration phase of their patient journey is the reviews on Google Business Profile. As the algorithm starts to focus more on local search engine optimization (SEO), it’s essential for your traffic and quality lead conversion that you pay attention to your online reputation, meaning getting and responding to reviews.
- Programmatic display advertising — There are many different types of paid marketing approaches that can help bring a high level of traffic over a specific time period. One that’s becoming popular in the healthcare marketing industry is programmatic display advertising. This refers to automatically buying and selling ad space using algorithms. It allows for targeted ads that are seen by your ideal demographic while getting the best placement due to the real-time purchase.
- Embracing the omnichannel strategy — It’s good to cover all your bases, even if it’s just as a test to see what works and what doesn’t. Many healthcare marketers are trying to spread their campaigns out to as many different channels as possible to see which ones bring the best results. It’s also possible to use an omnichannel approach to link different courses together. For example, a video on your YouTube page can be based on a blog article that’s linked to your website.
How to stay updated on digital marketing trends in the healthcare industry
The thing about trends is that they come and go. As the healthcare market continuously grows and evolves, so do the tactics that work best for reaching potential patients. Keeping up with marketing trends helps you learn about new technological advances, see what people react to best and figure out how you can shake things up every once in a while.
Even though our list of trends is accurate for this time in 2025, they may not still be at the top of the trends list next year. It’s important to find the best resources to keep you updated on what’s working and what’s on its way out.
At BURG+CO., we handle the legwork for you when it comes to tracking digital marketing trends in the healthcare industry. Through our extensive research, insight and data tracking, we can determine which trends are worth testing out and which might not be a right fit for your goals.
Here’s where you can stay in the know with digital marketing trends in the healthcare industry:
- Industry newsletter — When you don’t have the time each month to look up the current marketing trends and healthcare innovations, it can be helpful to have them sent to your inbox instead. Subscribe to industry newsletters or blogs that are created by healthcare marketers. A couple of examples include Axios Vitals and The Healthcare Marketer.
- Social media — While following your favorite reality stars and pop artists on social media can be fun, there are plenty of professionals and companies that are worth a follow as well. A number of healthcare marketing industry leaders share their insights on current and upcoming trends. Follow the LinkedIn accounts of leading healthcare marketing sources, such as Forum for Healthcare Strategists.
- Webinars — There’s no shortage of webinars in the healthcare industry, and that includes the marketing sector as well. Be sure to see if any presentations are being held about the healthcare marketing trends that can provide you with rundowns. Searching on LinkedIn is a great place to start.
Want to attract new visitors to your website using digital healthcare market trends? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.