When it comes to an effective marketing plan, you need to think beyond the page or what you can physically see in a report. Yes, creating content and tracking analytics are important — but you should also consider the beliefs and objectives that are fueling your efforts. Every good search engine optimization (SEO) marketing plan should incorporate a set of tenets.
When talking about the tenets of your SEO marketing plan, we’re referring to the principles that it should be built on. By incorporating your beliefs into the structure of your SEO marketing plan, you can make sure that every effort aligns with your brand’s purpose and long-term goals.
5 tenets that should be included in your SEO marketing plan
Your SEO marketing plan should include many of the most effective approaches, from building backlinks to creating quality content based on local SEO keywords. By taking a look at the tenets that drive those approaches, you can be sure that users are able to form a positive opinion about your brand’s priorities. These tenets will showcase the value that you want to provide through SEO practices.
Here are five basic tenets of a good SEO marketing strategy:
- Purpose — When you’re trying to rank on a search engine results page (SERP), it’s important to consider how much value you’re providing for that keyword. You want to make sure that every SEO effort has a purpose that provides value to the user so that the algorithm will see that users can find what they are looking for with you. Whether you’re trying to create content that drives conversions through a specific call to action or you want to showcase your services through a core page, there should always be a purpose to what you do.
- Accessibility — User experience is one of the pillars of an effective SEO strategy. If a user can’t quickly and conveniently navigate your website, they’re likely to click off without converting. Accessibility should be incorporated into every step of your SEO plan. You want to ensure that people are able to properly navigate your site to get to their desired destination. This can include everything from optimizing for mobile devices to compliance with the Web Content Accessibility Guidelines.
- Relevancy — The goal of SEO is to be seen high on SERPs for keywords that are relevant to your site’s content. When you’re creating SEO content, ask yourself, “How can this relate to the user’s concerns?” By keeping relevancy as a focus throughout your plan, you can take the proper steps to not get lost among competitors and provide value to a user as their needs change. You can monitor popular keywords, track trends and dive into reviews to make sure you’re appealing to your ideal users.
- Trustworthiness — If the algorithm doesn’t see you as credible, then users likely won’t either. Being seen as an authority in your field can help you climb the ranks of SERPs and gain organic traffic. Using your SEO efforts to build your online reputation and credibility can help you be seen as a trustworthy source that should be ranked high for relevant queries. Trustworthiness in your SEO market plan can come from building backlinks, citing other reliable sources and being transparent about your capabilities.
- Targeting — Casting too wide a net can result in a lack of quality leads. Your SEO marketing plan should be as tailored and specific to your target demographic as possible. This often refers to having content based on long-tail keywords and using the content distribution channels that are most commonly used for your demographic. You can also include specific categories in your Google Business Profile and keywords in your business description.
At BURG+CO., we look at not only how your SEO marketing plan is done, but also what sort of message it sends to both your users and the search engine algorithms. We can help you design an SEO marketing plan that incorporates the best tenets for long-term online growth.
Want to attract new visitors to your website with an effective SEO marketing plan? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.