When people have a medical concern, a search engine is often the first resource that they’re going to turn to. That means that as a healthcare practice, you want to be as present on search engine results pages as possible. If you strategize your marketing correctly — for example, focusing on search engine optimization (SEO) — you can get the website traffic you need to convert users into patients.
If you don’t know about the ins and outs of SEO, it may be in your best interest to pass the responsibility over to the experts at a medical SEO agency. These agencies are a bit more niche than your regular marketing agencies. They not only specialize in the effective approach of SEO, but they also understand healthcare practice processes and compliance guidelines.
If you’re trying to figure out whether or not a medical SEO agency is right for your healthcare practice, read on to learn five benefits you can gain from outsourcing your SEO efforts. We’ll also discuss why the SEO team at BURG+CO. can be the medical SEO agency for you.
1. Enhanced online visibility
When people search up a medical concern like “persistent back pain treatment” on Google, there are dozens of sites that come up, many of which are healthcare practices aiming to be the treatment provider for that user. But if the user can’t see you on the search engine results page (SERP), they can’t visit your site. That’s what online visibility is all about: getting your brand seen by people you can help.
In healthcare, SEO can be used as a way to increase your online visibility by helping you rank high on SERPs for relevant keywords. If people see your healthcare practice on multiple related pages, you’ll start to stick out in their mind and pique their interest enough to visit your website.
A medical SEO agency can help you increase your online visibility to give your practice a boost of brand awareness and recognition. They’ll use targeted keyword research to figure out exactly what your demographic is searching for so that you’re able to be associated with their relevant concerns.
- Targeted healthcare lead generation
Everyone needs to see a healthcare provider at some point, which they may use their search engine to find. Additionally, it’s not uncommon for people to look up concerns out of curiosity or search for reasons for their aches and pains. SEO is meant to help you attract quality leads who are likely to actually convert into patients.
A medical SEO agency can help you improve your lead generation by understanding the search behaviors of your ideal patients. For example, are they more drawn to list articles or research-heavy content? Are they looking at more broad terms, like “neck pain causes,” or are they searching for specific long-tail keywords, like “Why does my neck hurt at night?” The agency will be able to use that data to target the potential patients who would gain the most value from your services.
Your SEO can also benefit from engaging call to action buttons on your site, at the end of your blog posts and in your email campaigns. A medical SEO agency can track the engagement and conversions that come from your call to action buttons to determine what your patients gravitate toward.
- Tailored healthcare content marketing
Even though more than 90% of healthcare organizations currently use content marketing (or plan to use it in the future), only 28% of healthcare marketers have a clear content marketing strategy.
Content can be used in so many different ways for healthcare, from education about medical issues to providing guidance about the treatment process. By creating high-quality, credible content that brings value to your potential patients, you’re also appealing to the algorithm so that it will rank you high on relevant SERPs for increased traffic and click-through rates.
The goal of healthcare content marketing is to connect the potential patient’s issue, concern or interest with the treatment that you provide. A few strategies that a medical SEO agency can help you implement for content marketing include:
- Creating engaging video content and infographics
- Sharing content across multiple platforms
- Including direct provider quotes and patient testimonials in blog posts when applicable
- Boosting online reputation
Credibility is essential for any business, and it’s especially paramount for medical practices where people are trusting you to safely and effectively take care of their health. That’s why your online reputation can play a significant role in your SEO success. If your site’s content isn’t seen as trustworthy or easy to use, it can reflect poorly on your search engine rankings.
An SEO agency can boost your online reputation in many ways, including helping you manage your reviews through your Google Business Profile. Your patient reviews can impact your online reputation, including how you’re perceived by potential patients and the type of patient-provider relationship that you try to establish. By responding to every review and including them in your content when possible, you’ll improve your reputation and give people the confidence needed to click through to your site.
A medical SEO agency can play a hand in helping to boost your online reputation by making sure everything is high quality and easy to use, from the technical side of your site to your blog content.
- Data-driven insights and analytics
If you don’t know what problems you’re having with your current SEO strategy, you could be making repeated mistakes that are having long-term effects. SEO only works if you’re keeping up with key performance indicators, like organic traffic and conversions. If you’re not keeping an eye on essential metrics, you may be missing big issues that need your attention. That’s where a medical SEO agency can play an integral part.
An SEO agency can track your analytics and keep you updated on your digital marketing performance. They’ll be able to see the strong areas that you can capitalize on and the potential gaps that need improvement. This helps you to see the tangible evidence of their hard work as well as conceptualize how much progress you’re making toward your goals.
The agency can also use the data to back up their decisions to help your SEO moving forward, such as a change of approach, a new distribution channel or retargeted keywords.
Want to attract new patients to your website? BURG+CO. is a medical SEO agency that can help
SEO is an effective digital marketing approach that can help your healthcare practice acquire and retain qualified patients. But the details of SEO can be a bit tricky. You have to know what the algorithm is looking for (which is constantly changing), what keywords your target demographic is currently searching for, and what trends are impacting your marketing. The good news is that a medical SEO agency, like BURG+CO., can help you learn about all of that.
We can do more than help you get website traffic. We can also boost your reputation, track your lead generation and make data-driven decisions. We’re here to help you navigate healthcare marketing to get you at the top of the SERPs.
Our team has years of experience in helping healthcare brands improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help.
Contact our team today for more information about digital marketing or to schedule a complimentary consultation.