When you try something new for your business, you want the results. And you want them now. While it’s natural to want instant gratification for your new business idea, it’s important that you give it time to get the results that you’re hoping for. The same goes for search engine optimization (SEO).
When you implement an SEO strategy, such as utilizing keyword research for blog posts and completing a technical audit, you’ll likely see the results in three to six months, though it can be different for everyone. Some strategies may take up to a year until there are significant changes in the metrics.
By learning about the factors that may impact the timeline of your SEO strategy, you can gain a better understanding of the algorithm and what’s required for the best results possible.
Factors that influence how long it takes to see your SEO efforts take effect
When you launch an SEO strategy, the goal is to see your site rank as high as possible on the search engine results pages (SERPs) for relevant keywords. Not only do you want to see your rankings go up, but the right SEO efforts should also boost your organic traffic, engagement and conversions.
While you might get those metric boosts in less than a year, here are a few things that can affect how quickly you see them:
- Market competitiveness — If you’re in an industry that’s highly saturated, you’re up against dozens of competitors who are all vying for the top spot on the SERPs. Although you shouldn’t be discouraged from trying to stand out from the rest when there are so many other competitors, it’s still a good idea to consider how many others you have to beat out when you’re trying to rank. If they launched their SEO before you, they essentially got a head start. You can catch up — and even pass them by — but it can take time.
- Keyword volume — One of the most essential aspects of an effective SEO strategy is keyword research. It’s important that your content is targeted toward keywords that are specific and relevant to your target audience. However, search volume is one of the most influential factors. High-volume keywords have likely received plenty of content coverage by competitors. It’s OKto target high-volume keywords — it may just take longer to see the results because there are so many other high-ranking results.
- Content age — We all have to start somewhere, right? The unfortunate truth is that there will always be another competitor that has had their site, and their SEO campaign, around longer than yours. While you can’t control how old your content is, it can be helpful to keep in mind that the longer your content is around, the more likely it is to gradually move up the ranks. Content that has been around for a while is seen as credible by the algorithm.
- Technical issues — When it comes to SEO, there’s more to your efforts than what users read on your site or how they interact with it. SEO is also about how the site itself impacts user experience. That’s why the technical side of SEO shouldn’t be underestimated. Complete a technical audit of your site at the beginning of your SEO strategy to catch any potential issues that could make it difficult to quickly climb the rankings. This means looking at everything from page load speed to broken links.
At BURG+CO., we understand the ins and outs of how SEO works. We know what it will take to get the algorithm to move you up the SERPs in just a few months.
We want you to see your efforts pay off as soon as possible. While we may not be able to get you immediate results, we’ll make sure that every step is taken so that you can have the best chances of climbing the ranks as quickly and efficiently as possible.
Want to quickly attract new visitors to your website with SEO? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.