There’s always room to grow, both personally and professionally. In this case, you want to get the most out of your search engine optimization (SEO) strategy to help people become the best version of themselves through the support of your mental health clinic.
It’s possible that there are issues or gaps in your SEO that you’re not picking up on, which could be hindering your clinic’s online visibility, traffic and conversion rates. An SEO audit service can help you pinpoint those opportunities for growth to boost your rankings on relevant search engine results pages (SERPs).
Read on to learn about what an SEO audit service can do for your mental health clinic, how it helps you get the best results possible from your site and what’s involved. Then we’ll discuss how BURG+CO. can provide you with the SEO audit services that can boost your digital marketing performance.
How a thorough SEO audit can help your mental health clinic
An SEO audit service is provided by a marketing agency (like BURG+CO.) who will do a thorough analysis of your website. It will show how your site’s performance aligns with what the search engine is looking for when it’s trying to rank your site on SERPs. By getting a comprehensive look at your site’s technical, on-page and off-page aspects, you’re able to see what’s working and what isn’t.
As a mental healthcare provider, you can benefit from a thorough SEO audit in several ways:
- Understanding patients’ behavior
- Ensuring that your messaging is targeting the right demographic
- Gaining insight on where you stand in the online competitive landscape with other providers
- Seeing the big impact of small technical issues that you might be tempted to shrug off
How an SEO audit uncovers hidden opportunities
An SEO audit gives you more than just facts and figures. By diving deeper into the data, you can see what changes can be made on your site to get the metrics you need to grow and help more people on their mental health journey.
Here are a few ways that an audit can help you make the most out of your site’s SEO potential:
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Revealing keyword gaps
If you’re not incorporating targeted keywords throughout your site’s pages and content, it can be hard to rank highly on the SERPs for those pages. An SEO audit service can help you pinpoint high-value keywords that you’re missing out on.
Closing the keyword gaps enables you to create site content that users find value in, while also connecting their relevant concerns to your treatments to encourage conversions (e.g., booking an appointment). You’re also gaining a competitive edge while expanding the reach of your site by appearing on more SERPs.
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Fixing issues that hurt user experience
If people aren’t able to easily find what they need on your site, or if they don’t feel like you’re prioritizing their well-being during the process of trying to gain insight, then they aren’t likely to engage with your site or complete a conversion. Prioritizing user experience is important for both the algorithm and potential patients.
An SEO audit can help you find issues that are affecting patient navigation and trust, such as confusing menu options.
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Identifying technical barriers
Your site is about more than what you’re seeing on the pages. It’s also about what’s happening on the backend. It’s possible that there are technical issues going on that you’re not aware of, but they could be impacting your SEO performance and reducing search engine visibility.
It’s important to stay on top of issues like broken links or unresponsive pages to ensure that you’re not missing out on potential traffic and conversions.
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Spotting competitive advantages
It’s wonderful that there are so many mental health professionals available to provide people with the tools and support they need to get through challenging times and improve their quality of life. However, you want to do whatever it takes to be one of the first sites that people lay their eyes on when exploring search results.
Seeing the audit results helps you to compare the benchmarks to the performance of other providers. You’ll also be able to find underserved topics or specialties that can bring quality lead generation if you target them in future campaigns.
Key components of a website SEO audit
Website SEO audits are such important tools for managing a digital marketing strategy because they look at your site from every angle. Here are a few things that are involved in the audit:
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On-page SEO review
Optimizing your site pages for the search engine algorithms means showcasing their relevance to search keywords. It involves analyzing information such as:
- Title tags
- Meta descriptions
- Headers
The audit will take a look at the keywords included in the data and how they align with patient intent.
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Technical SEO review
The algorithm favors sites that provide a quality user experience that makes it easy for potential patients to find the information they need. Your site’s technical performance plays a significant role in user experience, such as:
- Site speed
- Mobile responsiveness
- Broken links
The technical SEO review also involves analyzing the indexability and crawlability of the pages to make sure they can be found and properly ranked for relevant SERPs.
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Local SEO review
As a mental health clinic, you want to be sure that you’re getting visibility and traffic from people in your served areas. An audit review can analyze the factors that affect your local SEO performance, such as Google Business Profile quality and NAP (name, address, phone number) across local citations.
The audit can also help you find local keyword opportunities that are relevant for your mental health clinic that competitors may be utilizing.
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Content audit
Creating quality, credible content can help you align with what the algorithm is looking for and increases the likelihood that you’ll be ranked highly on SERPs. An audit can analyze your content to determine if there are reoptimization opportunities for outdated content or adjustments that need to be made for future posts.
It can ensure that your content approach is appealing to what patients are looking for and actively engaging with.
Want to attract new patients to your mental health clinic’s website? BURG+CO. can help you optimize it with SEO audit services
Your site is an invaluable aspect of your mental health clinic. It’s how people learn how you can help them, why your treatments are effective and how to start the next step of their mental health journey with you. But your site is also what’s listed on search engines to bring organic traffic and engagement that boost your conversions. SEO audit services can give you a comprehensive look at how your site is performing on search engines.
At BURG+CO., we’ll use site SEO audits as one of the first steps in our partnership with you to see where you currently stand and what we can do to improve it. We’ll compile the information and use that data to back up our actionable strategies. We’ll launch SEO approaches that can boost those metrics, such as improved engagement by adding more internal links.
Our team has years of experience in helping healthcare brands improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help.
Discover the difference a strategic digital marketing partner can make. Schedule your complimentary consultation with BURG+CO. now.