It’s impossible to deny the power of Google in many aspects of your life, from finding showtimes at the local movie theater to converting cooking measurements. As a therapist or clinic owner, Google is a way for you to reach new patients and share your insight on relevant medical topics.
Your Google Business Profile, previously known as Google My Business, is an essential tool in your search engine optimization (SEO) success. But there’s a difference between simply “setting it and forgetting it” and properly managing it.
If you’re not sure how to manage your Google Business Profile, then it might be worth outsourcing to a company that can do it for you. Like BURG+CO., for example.
Your Google Business Profile helps you to gain control over how your practice is presented in the search engine to get the traffic, engagement and lead conversions that you’re looking for. If you’re trying to decide whether to pass the torch to a Google Business management service, read on to learn five benefits it can provide.
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Boost SEO metrics
If your Google Business Profile is important for your SEO efforts, then giving it the attention it deserves will bring you the SEO metrics that improve your online success. Google Business management services can help you boost key performance indicators, including:
- Engagement
- Organic traffic
- Quality lead conversions
- Result page rankings
As a therapist or clinic owner, you’ll be able to get more eyes on your site from people who find value in what you do, leading to revenue.
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Free up digital marketing resources
When you’re thinking about outsourcing services, one of the main reasons is to free up the resources for digital marketing. Time, money and employee availability are all required for proper Google Business management, but you may not have enough to give it the effort that it needs.
Not only does it take tasks off your team’s plate so that you can focus on other responsibilities, but it’s also cost-effective. The success of the management services can help you bring in new patients while decreasing the cost related to hiring, training and providing salaries for positions dedicated to the task.
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Stay up to date on algorithm changes
It seems like every other day, Google is releasing a new guideline that can impact how your Google Business Profile (GBP) affects how highly you’re ranked on relevant search engine results pages.
By hiring a management service, you’re gaining a team of people who are well versed in how the algorithm works. They’ll discuss recent relevant updates with you and determine if there needs to be a change in strategy to abide by the new guidelines or to see greater success from your efforts.
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Reduce the risk of issues from reviews slipping through the cracks
Your patient reviews are significant contributing factors to both your SEO performance and your reputation. Potential patients want to hear from current or past patients before booking an appointment so they can get an idea of what to expect. That’s where you also might become aware of issues, such as lack of communication after an appointment request or unwelcoming staff.
Proper management of patients’ reviews on your GBP shouldn’t be underestimated. A Google Business management service can let you know about concerns that are raised in the reviews and handle responses when appropriate.
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Implement optimization opportunities
Optimizing your Google Business Profile is an effective way to boost your SEO performance. When you’re working with a management service, they can help you strategize and implement optimization tactics to increase your rankings and click-through rates.
A few optimization strategies that a Google Business management service can help you implement include:
- Creating a keyword-rich business description
- Using the posts feature
- Checking for consistent and accurate information across the web
Want to attract new patients to your website through your Google Business listing? BURG+CO. can help
Your Google Business Profile listing can be one of the driving forces for your practice’s site if it’s managed correctly. And at BURG+CO., we know exactly how to do that.
Our team has years of experience in helping healthcare brands improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help.
Contact our team today for more information about our digital marketing services or to schedule a complimentary consultation.