Even though every business has a website (or they should), that doesn’t mean that every site is on an equal footing. While some have navigation that’s more difficult to figure out than a Rubik’s Cube, others don’t provide the intended value, making it easy to click off and search for answers elsewhere. If you’re trying to get more conversions on your site, it’s important that it’s not only user friendly, but also aligns with what the algorithm is looking for.
If you’re trying to boost your conversion rate, taking a look at your website and running a technical SEO audit can give you some ideas about areas you could improve through optimization.
Website optimization boils down to improving your site’s overall performance to get you the metrics that will help you reach your goals. If you’re unsure about which optimization strategies will boost your conversions, here are five ideas:
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Create compelling CTAs.
Calls to action (CTAs) are one of the key sources for conversions, whether they’re at the bottom of a blog post or directly on the homepage. But if the CTAs don’t indicate a clear action with engaging, relevant language, it might not bring you the clicks you’re looking for.
Optimizing your site for conversions means making the most out of the opportunities you can add, such as CTA buttons. You can write compelling, actionable CTAs that encourage clicks by:
- Using commanding verbs that leave no room for interpretation, such as “learn” or “get started”
- Including emotional, storytelling language that appeals to users’ concerns, like “Start your journey”
- Keeping it short and concise, like five words or fewer
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Use a heatmap.
It can be difficult to see opportunities for optimization on your site if you’re unsure how users are actually interacting with the content. A heatmap is a tool that can put you in the shoes of your site visitors. It involves color-coding that shows the points on a page that are getting the most activity.
If you see areas that are regularly causing issues and preventing conversions, you can investigate the issue. You’ll be able to gain a better understanding of the user behavior and what they’re actually searching for.
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Add engaging visuals.
If something catches the eye of the user on a page, they’ll be more likely to interact with it, increasing the likelihood of a conversion. And no matter how well written your content is, visuals are usually what grabs attention first. Articles with images gain approximately 94% more views than those without.
By having high-quality visuals on your site’s content, such as infographics, photos and videos, you can increase the engagement of your users, which can lead to conversions.
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Improve page loading speed.
Optimizing your site often includes diving into the technical side, and one of the aspects that should be at the top of your priority list is your website speed. If it takes three seconds or more for a page to load, people are more likely to exit without completing your conversion, thereby raising your bounce rate.
You can optimize your page loading speed by:
- Compressing images
- Reducing redirects
- Removing external ad or analytic scripts
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Try A/B testing.
If you’re not sure which optimization strategy will get you more conversions, it’s often helpful to test out different options and compare the results. In digital marketing, A/B testing is a way to try a few different website elements and see what sticks. This could mean testing out the performance of:
- Layouts
- Navigational menus
- CTAs
A/B testing is a way to have evidence to back your decisions and know that you’re putting your best foot forward.
Want to attract new users to your website who actually convert to patients? BURG+CO. can help
Site traffic is nice, but conversions are what you really want to aim for. And if you’re not sure how to boost your conversion rate, it’s time to dissect your site and see where there can be improvement. If you’re not sure how to approach website optimization, the team at BURG+CO. can provide evidence-based recommendations.
Our team has years of experience in helping healthcare brands improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help.
Discover the difference a strategic digital marketing partner can make. Schedule your complimentary consultation with BURG+CO. now.