Running a clinic or hospital means providing the best treatment possible with the resources you have to help people on their health journey. Through effective digital marketing, you can gain the profit you need to provide quality care while getting your name in front of the eyes of those who need your help.
Digital marketing is necessary for every type of business, even for those that are providing such essential services like clinics and hospitals. But you don’t want to put any digital marketing approach into action unless you’ll get back your money’s worth (and then some).
Your return on investment (ROI) is a metric that should be tracked month over month as you launch your strategies. While 5:1 ($5 back for every $1 spent) is seen as a good ROI for digital marketing, we’re here to help you get the most bang for your buck.
Read on to learn digital marketing strategies that can bring you a high ROI, as well as how BURG+CO. can help you put them into action.
5 digital marketing strategies that are likely to bring a high ROI
ROI should be one of the driving forces behind your digital marketing decisions. If you’re not gaining a significant profit from the efforts, you could be wasting resources that could be better spent elsewhere.
Here are five high-ROI digital marketing moves for clinics & hospitals:
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Prioritize search engine optimization.
When it comes to creating a digital marketing strategy, search engine optimization (SEO) should be one of the pillars. People turn to search engines for everything from specific health questions to finding a provider in their area.
By helping your site’s content to align with what the algorithm is looking for, you’re increasing the likelihood of ranking high on relevant search engine results pages. This can boost your brand awareness, traffic and reputation. SEO has also been shown to have an average ROI of more than 700%. It can include:
- Making your site mobile friendly
- Building a backlink network
- Incorporating locally relevant keywords in your site, URLs and Google Business Profile
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Create evergreen content.
Creating content is a powerful digital marketing strategy because it enables you to show how your treatments are connected to the concerns a patient is searching about. For example, if you’re a clinic that provides flu shots, you can create a blog post called “Potential side effects of flu shots.” This is also an evergreen post, meaning it will always be relevant.
Evergreen content can have a high ROI because once it’s created, it can bring in a steady amount of traffic and conversions long after the resource costs have been spent, bringing in profit instead.
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Collaborate with authoritative, trusted healthcare influencers.
The internet gives us all a place to let our voices be heard, whether that means sharing your opinion about a popular television show or research-backed advice for handling a health concern. And while there are millions of voices online from around the world, there are some that stand out. Collaborating with those influential voices in the healthcare industry can be an effective digital marketing approach that brings a high ROI.
Find reputable healthcare professionals to partner with for content, such as through guest posts, social media posts or interviews. This approach has a high ROI because just one piece of content is spread out among both of your user demographics, broadening your reach.
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Don’t be afraid of A/B testing.
It’s not always easy to make a hard-and-fast decision when it comes to digital marketing. You might be struggling to figure out what type of tone appeals to your user, or what distribution avenue will bring in the most traffic for a specific type of information. This is where A/B testing comes in.
By using two different options of the same strategy, you can track the metrics to determine which one comes out on top. Even though it takes a bit of time and effort, you’re getting a good return on investment by seeing which option is worth the resources so that you’re not spending (wasting) more in the long run.
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Run regular technical audits.
Your website is at the cornerstone of your digital presence. By making sure that it’s always running to the best of its abilities, you give your clinic or hospital the best chance of converting users into patients. The best way to do that is through technical audits.
Running an audit of how your site is performing, such as page load time and potential broken links, will help you to catch any issues that could be costing you patients. When you invest in thorough auditing tools, you can increase the likelihood of people navigating through your site and making you revenue by booking an appointment without technical difficulties.
Want to boost the ROI of your digital marketing? BURG+CO. can help
The success of your digital marketing can be tracked through many measurements, including your ROI. At BURG+CO., we want to help you see that number as high as possible. Through SEO and content marketing, we’ll make sure that your digital marketing efforts are helping you get the revenue you need to grow.
Our team has years of experience in helping healthcare brands improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help.
Want expert support with your digital marketing? Connect with BURG+CO. today to explore how we can help your healthcare brand grow.