It seems like if a mobile device isn’t in our hands, then it’s just an arm’s length away from us. When you’re trying to figure out what to wear for the day, you likely grab your phone to check the weather. If you’re bored in a waiting room, you’re probably scrolling on your phone. Many of us have a reliance on mobile devices, giving CEOs the opportunity to utilize that reliance to get more traffic and conversions for their business.
Your mobile presence as a business refers to how accessible and visible your site is on mobile devices. Search engine optimization (SEO) is one of the most effective ways to boost your mobile presence and draw in users to complete conversions on their phones. With expert SEO services, you can make the most of people’s mobile phone habits.
Read on to learn how you, as a business owner, can optimize your mobile presence using SEO services. Then we’ll discuss how BURG+CO. is an agency that can help you put those services into action.
4 ways that SEO services can boost your mobile presence
SEO services refer to any approach that helps you reach the top of search engine results pages (SERPs) for relevant keywords. It includes content creation, local SEO, off-page SEO and more. And these services do more than increase your rankings. They can also boost your mobile presence in multiple ways, including:
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Prioritizing mobile-friendliness
It’s not easy to get the mobile presence you need to grow your business if your site doesn’t work on smaller screens. Having a mobile-friendly site enhances accessibility while also showcasing your quality as a credible business.
When a site doesn’t function properly on a smaller screen, there’s not only a likelihood of losing a potential conversion, but the user may also regard you as a lower-quality business that doesn’t prioritize its users.
Having a mobile-friendly website includes:
- Responsive design that adapts to screen size
- Easy-to-read font
- Fast page load time
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Improving user experience
User experience is important to both website visitors and the algorithm. You should make it as simple as possible for people to visit your site and be able to easily navigate to their intended information on a mobile device. But you also have to keep them engaged along the way. Having a positive user experience can increase the likelihood of a person completing a conversion.
The search engine wants to put sites at the top of the SERPs that users seem to enjoy and engage with. If people aren’t able to interact with your content on a mobile device, you’re interfering with their user experience.
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Encouraging content sharing on social media
Social media doesn’t directly impact SEO, but it can still help to bring you conversions and broaden your reach for greater brand awareness.
By creating valuable, high-quality content on your site that can be shared on platforms like Facebook, LinkedIn and Instagram, you’re inviting engagement and clicks to your site that showcase your relevance to the algorithm. This leads to more and more people seeing your brand come across their mobile devices.
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Optimizing for voice search
Nearly every mobile device that has come out in the last decade has voice search capabilities. When your site is regularly used as a source for voice search inquiries, you’re improving your mobile presence. You can optimize your content for voice search, making it easy for the AI assistants to grab from your information and provide accurate responses.
Optimizing content for voice search on mobile devices involves:
- Using a conversational tone
- Incorporating long-tail keywords into your content
- Addressing exact questions
- Using schema markup
BURG+CO. can help you optimize your mobile presence
Optimizing your mobile presence might not be something that immediately pops into your head as you create a digital marketing strategy. But by understanding the importance of your mobile presence and how it can impact your bottom line, you can ensure that it’s considered in your SEO efforts. If you’re not sure what steps to take, BURG+CO. is the agency that can help you get the results you’re looking for.
Our team has years of experience in helping healthcare brands improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help.
Discover the difference a strategic digital marketing partner can make. Schedule your complimentary consultation with BURG+CO. now.